LCCI Diploma in Marketing (2nd Level)
Course
Overview
LCCI Certificate in Marketing (level 2)
To enable candidates to develop:
- The marketing
concept
- The fundamental
techniques applied to the marketing of
products and services.
Outline
1) Marketing management
2) Marketing planning
3) Customer and
consumer behavior
4) Marketing research
5) The marketing mix
6) Promotion
7) General issues
LCCI Certificate in Customer Service (level 2)
Objective
The aim of this syllabus is to enable
candidates to develop:
- Knowledge of the
elements of good customer service.
- The ability to apply
these elements to realistic situations
- An understanding of
personal behaviors that enhance service
delivery
- Competence in
applying these
behaviors to given circumstances
Outline
1) The Role of Customer Service
2)Delivering Reliable Service
3) Communicating
Directly with Customers
4) Dealing with
Customer Complaints
ICT – Practical Skills(level 2)
Outline
1) Word Processing
Objective
-
Use special characters
- Use mail merge
- Design a form from
notes
- Use display
facilities
- Change top and/or
bottom margins
- Change paper
orientation
- Use vertical columns
2) Presentation Graphics
Objective
- Use graphics/drawing package
- Create drawings
- Import images
- Create slides
- Combine slides
- Enable transitions
- Provide explanation
Course Materials
Marketing $40
Customer Service $40
ICT –Practical Skills $20
Course Duration
32 Sessions (2.5 hours per session)
